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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

What Is A Virtual Store? How Does It Work?

by Aashish Pahwa
Virtual Store

Ecommerce has disrupted the retail sphere as customers know it. … Read more

Categories Marketing Essentials

What Is Entrepreneur In Residence?

by Aashish Pahwa
entrepreneur in residence

Venture capital firms and other investors operate on just one … Read more

Categories Startup Essentials

Where & How To Find A Cofounder For Your Startup?

by Aashish Pahwa
find a cofounder

A startup isn’t a single-player game. It’s a team sport. … Read more

Categories Startup Process

What Is CPC? Cost Per Click Explained

by Aashish Pahwa
cost per click cpc

Digital marketing is a broad term that refers to the … Read more

Categories Marketing Essentials

What Is CPM? Cost Per Thousand Impressions Explained

by Aashish Pahwa
What is cpm

Advertising on the internet can be confusing. There are so … Read more

Categories Marketing Essentials

How to Avoid Time Theft in Remote Teams: Complete Guide

by Aashish Pahwa
avoid time theft remote team

Remote work is not new, but for many organisations, the … Read more

Categories Featured

What Is Problem-Solution Fit? How To Achieve It?

by Aashish Pahwa
Problem-Solution fit

So you have a great idea for a new business. … Read more

Categories Startup Process

The Startup Fundraising Process – Know The Chronology

by Aashish Pahwa
startup fundraising chronology

It takes a lot of time, dedication, and hard work … Read more

Categories Featured

What Is A Marketing Channel? -Types, Functions, Examples

by Aashish Pahwa
marketing channel

A business is most profitable when it develops its marketing … Read more

Categories Marketing Essentials

What Is Media Planning? – Components, Objectives, & Process

by Aashish Pahwa
Media Planning

Today, marketers are spoilt with choices when it comes to … Read more

Categories Marketing Essentials
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