Psychology of Colours in Marketing and Branding
Psychology and marketing are lifelong partners. A psychologist may not … Read more
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
What Is Brand Image? – Importance & Examples
Brand Image is how customers think of a brand. It … Read more
Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to … Read more
Paytm Business Model | How does Paytm Make Money?
How Paytm makes money even after providing 50% to 100% … Read more
Marketplace Business Model vs. Aggregator Business Model
Marketplace business model and aggregator business model, though very similar, … Read more
Aggregator Business Model | What Is It And How Does It Operate?
Be it taxis, hotels, groceries, food, or travel, the aggregator … Read more
What is Brand Personality? Definition & Examples
Personification is an innate tendency of human psychology. It refers to … Read more
What is A Brand? – Importance, Elements, Types, & Examples
Generally, people consider a name, logo, colour, and even sound … Read more
How Does WhatsApp Make Money? WhatsApp’s Revenue Model
WhatsApp was developed by Jan Koum and Brian Acton in … Read more
Facebook Marketing – Facebook Posts and Advertisements for More Engagement
How to smartly use Facebook posts for more engagement? But before answering this … Read more