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  • Categories
    • Featured
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
    • Startup Resources
    • Startup Courses
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Anannya Saraswat
Anannya Saraswat

A keen researcher of marketing, social entrepreneurship trends, and literature. Anannya is an experienced startup writer, business developer, and digital marketer.

What Is Brand Ambassador? – Types, Importance & Examples

by Anannya Saraswat
BRAND AMBASSADOR

‘Awareness is fine, but advocacy can take a business to … Read more

Categories Branding Essentials

What Is SWOT Analysis? – Template, Examples, & How-To guide

by Anannya Saraswat

‘SWOT Analysis is the critical starting point of strategic thinking.’ … Read more

Categories Featured

What Is Market Analysis & How To Do It?

by Anannya Saraswat
market analysis

Marketing without market analysis is like driving with your eyes … Read more

Categories Marketing Essentials

What Is A Giveaway: A How-To Guide

by Anannya Saraswat
GIVEAWAYS

When it comes to boosting customer engagement or increasing brand … Read more

Categories Featured

How Does Slack Work & Make Money? Slack Business Model

by Anannya Saraswat
how does slack work and make money

It all began in 2013 when Stewart Butterfield went on … Read more

Categories Business Models

Talent Management – Definition, Importance, & Components

by Anannya Saraswat
talent management

During the recruitment of its employees, a company must make … Read more

Categories Management Essentials

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